Countless entrepreneurs before you have faced their own challenges, and hearing their stories is a great way to start building yours.
Good entrepreneurs must have courage to prosper, but courage is increasingly difficult to come by. Between a global recession and an accelerating pandemic, the deck may seem more stacked against you than ever.
There is no easy way to overcome fears as an entrepreneur, but reading is one of the best places to start. Countless entrepreneurs before you have faced their own challenges, and listening to their stories is a great way to start building your own. Here are some of my favorites:
- Create and Orchestrate: The Path to Claiming Your Creative Power from an Unlikely Entrepreneur by Marcus Whitney
If Marcus Whitney can go from a college dropout with no place to call home to one of Nashville's most exciting entrepreneurs in just two decades, there's nothing stopping him from forging a path entirely his own. Create and Orchestrate tells the incredible story of Whitney and offers some of her invaluable insights, ensuring that everyone who reads it leaves with a deeper understanding of how to make their dreams come true.
- Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead by Brené Brown
As an entrepreneur, being risk averse can seem like an advantage. Daring Greatly not only proves this is wrong, he also shows how relying on your vulnerabilities can make you a better entrepreneur down the road. Brené Brown's research has shown the power vulnerability can have in a professional setting, and this book can help you see how to turn your anxieties into assets.
- Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable by Mike Morse with John Nachazel
Lawyers are smart, accomplished, and highly educated, but few are trained to run a real business. When Mike Morse decided to open his own law firm, he quickly realized that running a business involves much more than he ever imagined. Fireproof is an account of everything Morse learned on his journey, a fantastic demonstration of how taking that leap may not be easy, but the results are almost always worth it.
For business leaders, nothing is scarier than the idea of handing over the brand you've created to someone else, but Jeff Lotman shows in his new book that doing so could be the secret to growth. Invisible Marketing is dedicated to exploring the art of brand licensing and how allowing others to spread the word can be as liberating as it is scary.
More and more people are leaving their old industries behind and starting over in the world of technology. While doing so may offer the potential for big profits down the road, it's never easy to gain a foothold in a new market. Breaking the Code is Bobby Davis Jr.'s practical guide to great career opportunities once you've decided that technology is for you. Having the skills is one thing, but being able to do something with them is another, and this book ensures that you will be able to enter your chosen market more easily.
Health care is always a top priority for everyone, yet no one seems to agree on what the solution is. Brad Spellberg's book is one of the most lucid and comprehensive looks yet at what went wrong with America's healthcare and what our next steps should be. Broken, bankrupt and dying is far from an easy read, but it is a powerful indicator of how much courage it will take to fix such a dilapidated system.
- Don’t Be a Stranger: Create Your Own Luck in Business through Strategic Relationship Building by Lawrence R. Perkins
As frustrating as it may be, the old adage is as true as ever: in business, it's not what you know; is who you know. Building a powerful network is the first step in forging your own path in business, and Don’t Be a Stranger can help you know how to do it. Lawrence R. Perkins has packed the wisdom of an entire career into a single book, and entrepreneurs looking to take the next step cannot afford to ignore it.
Entrepreneurs who are ready to take big strides in their careers need to be fully prepared before doing so. Preparation is a key part of courage. Reading some of these books may not guarantee success, but they will show you exactly what it looks like.
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Original Article: Gestion / 2020